Late last week, two of music’s biggest stars dropped new singles, both of which saw explosive viewership numbers within hours of their release.
Over three years after her last offering, Adele released the video for her new single Hello last week Friday.
Within 48 hours, it had been viewed 50 million times, making it the biggest debut of any video on YouTube in 2015 and one of the most-watched music video debuts of all time.
In fact, it was, by far, YouTube’s top search on Friday and Saturday, with as much as 1.6 million views in a single hour, averaging over 1 million views per hour over the first two days.
Meanwhile, Justin Bieber scored another massive debut – third-largest music video debut of 2015, doing so… without being in the video himself.
The release of the “dance video” for Sorry was seen approximately 20 million times in its first 48 hours.
Both releases also helped grow these artists’ respective YouTube audiences considerably, with Adele gaining over 400,000 subscribers over the weekend and Bieber picking up over 150,000 in the three days following the upload.